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The mission 🚀

Textla is revolutionizing the communication space. We are the first outbound operating system for SMS, allowing enterprise brands to leverage an AI first infrastructure to deliver campaigns at scale.

Our traction 📈

We are scaling quickly in a massive market. This is a rare opportunity to join an early-stage startup with meaningful traction, top-tier investors, and a small team moving fast.

Role Overview ⚡️

We’re seeking a Growth Specialist to help drive Textla’s next phase of customer acquisition. This role sits at the intersection of growth, marketing, and execution, with a major focus on owning Google Ads in-house, improving SEO, and testing new channels that create pipeline.

Key Responsibilities 🖊️

• Google Ads Ownership: Own, manage, and optimize Google Ads campaigns in-house. This includes keyword research, campaign setup, budget management, copy testing, conversion tracking, and performance reporting.

• SEO & Website Growth: Improve Textla’s search visibility through SEO strategy, content planning, keyword research, landing page optimization, and ongoing website improvements.

• Growth Experimentation: Design and run experiments across paid search, SEO, landing pages, outbound support, content, partnerships, and other acquisition channels. Evaluate outcomes and double down on what works.

• GTM Execution: Support the launch and refinement of GTM motions that help generate qualified leads and move customers through the funnel more efficiently.

• Operational Systems: Strengthen the systems, reporting, and workflows that help the GTM team move faster, stay organized, and make better decisions.

• Bottleneck Identification: Identify what is slowing down growth, whether in ads, website conversion, lead routing, content, analytics, or process, and help fix it.

What We’re Looking For 🔎

• Google Ads Experience: Hands-on experience managing Google Ads campaigns, with the ability to optimize for qualified pipeline, not just clicks.

• SEO Understanding: Strong understanding of SEO fundamentals, including keyword research, content optimization, technical basics, and search intent.

• Growth Mindset: Comfortable testing new channels, measuring results, and iterating quickly based on what the data says.

• Execution Bias: Prefer owning outcomes over waiting for perfectly defined tasks.

• Structured Problem Solving: Thrive in ambiguity and instinctively bring structure to messy problems.

• AI + Automation Leverage: Use AI and modern tools to move faster, improve output, and automate repetitive work.

• Versatility: Move fluidly between strategy and execution across paid ads, SEO, content, analytics, and GTM operations.

• High Ownership: Care about impact more than titles or perfectly defined swim lanes, and want a steep growth curve with meaningful responsibility.

Compensation Range: $175K - $225K