Enterprise Field Marketing Manager
Ontic
Marketing & Communications
Austin, TX, USA
Posted on Oct 24, 2024
Who We Are
Ontic makes software that corporate and government security professionals use to proactively manage threats, mitigate risks, and make businesses stronger. Built by security and software professionals, the Ontic Platform connects and unifies critical data, business processes, and collaborators in one place, consolidating security intelligence and operations. We call this Connected Intelligence. Ontic serves corporate security teams across key functions, including intelligence, investigations, GSOC, executive protection, and security operations.
As Ontic employees, we put our mission first and value the trust bestowed upon us by our clients to help keep their people safe. We approach our clients and each other with empathy while focusing on the execution of our strategy. And we have fun doing it.
Who You Are
The Enterprise Field Marketing Manager will lead the execution of targeted, account-based marketing (ABM) programs and events that support sales efforts, generate leads, and drive pipeline growth for their region. This role will focus on building strong partnerships with sales and marketing teams to execute personalized, account-based marketing strategies that meet the needs of their region. A successful candidate will bring a blend of strategic thinking, execution skills, and a data-driven approach to delivering marketing programs that generate results. This role will be based in Austin, Texas, and will report to the Senior Account-Based Marketing Manager.
Responsibilities
- Develop and implement a region-specific marketing plan that aligns with the regional sales strategy and supports pipeline growth
- Partner closely with Field Sales, SDRs, and cross-functional teams to create growth strategies, drive engagement within high-value accounts, and support account-based marketing efforts using multiple channels, including digital, email, webinars, field events, and third-party programs
- Plan and manage regional in-person and virtual events to drive new opportunities, accelerate pipeline, and deepen client relationships
- Support Corporate Event Marketing on National and Marquee events by partnering with sellers to strategize on pre-event outreach and post-event follow-up for improved engagement with top accounts and sales alignment
- Measure and analyze the effectiveness of field marketing activities on pipeline growth and buying group engagement for top accounts, providing actionable insights and regular updates to stakeholders and leadership
- Research and identify new opportunities across key industries and implement account-based marketing strategies to enhance personalization and engagement
Preferred Qualifications
- 2-4 years of experience in field marketing, campaign marketing, or event marketing within the B2B tech or enterprise software space
- Expertise in planning and executing both in-person and virtual events, leveraging various marketing channels to drive engagement and attendance
- Strong understanding of enterprise sales processes, the buyer’s journey, and a proven track record of partnering with sales to achieve pipeline targets
- Experience with ABM platforms like Demandbase, 6sense, or Terminus for audience segmentation and account-level engagement measurement, along with proficiency in Marketo (or other comparable MAP/ESP) and Salesforce
- Data-driven with the ability to analyze marketing performance and adapt strategies based on insights and feedback
- Excellent interpersonal and communication skills, with demonstrated ability to work collaboratively in cross-functional, fast-paced environments
- Proven ability to apply creativity and passion to marketing programs and projects, with strong attention to detail, follow-up, budgeting, and time management skills
- Ability to manage contractors and collaborate effectively with all levels across the organization, as well as with clients and prospects
- Willingness to travel up to 20%, based on business needs
Ontic prioritizes the full inclusion of qualified individuals, providing necessary accommodations for those with disabilities to perform essential job functions. If you need assistance during the application or interview process or job tasks, please contact us at recruitment@ontic.co or call (512) 572-7400
Ontic does not provide sponsorship for employment visas or work authorization for this role. Applicants must be legally authorized to work in the US without requiring sponsorship, now or in the future
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Ontic we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Ontic Benefits & Perks
Competitive Salary
Medical, Vision & Dental Benefits
401k
Stock Options
HSA Contribution
Learning Stipend
Flexible PTO Policy
Quarterly company ME (mental escape) days
Generous Parental Leave policy
Home Office Stipend
Mobile Phone Reimbursement
Home Internet Reimbursement for Remote Employees
Anniversary & Milestone Celebrations
Ontic is an equal-opportunity employer. We are committed to a work environment that celebrates diversity. We do not discriminate against any individual based on race, color, sex, national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any factors protected by applicable law.
All Ontic employees are expected to understand and adhere to all Ontic Security and Privacy related policies in order to protect Ontic data and our clients data.