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Sr. Product Marketing Manager (Sr. PMM)

Who We Are

At the birth of digital, Claravine noticed a persistent problem with data integrity. This discovery led to a unique category solution that continues to redefine how top brands and agencies manage the digital experience. We take the drama out of data by standardizing data at the source, giving people, teams and technology a shared understanding of their data.

What We Do

Claravine is The Data Standards Company. We help brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation. That’s why a quarter of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI.

We Are Hiring / Who You Are

Claravine is hiring a Sr. Product Marketing Manager reporting to the Product team to define and deliver the narratives that connect our product and partner ecosystem to customer value. In this role, you’ll own how Claravine is positioned, how we enter the market with new capabilities, and how our GTM teams succeed in front of customers. You’ll operate at the intersection of Product, Sales, Marketing, and Partners and ground the team in market insights, buyer personas, and customer outcomes.

We’re looking for someone who thrives on both strategy and execution: a storyteller who can translate technical features into business value, a market analyst who can refine ICPs and personas, and a collaborator who drives our GTM cross-functional teams with the tools to win.

What You’ll Do

Market Insight & Buyer Persona Development

• Continuously monitor the competitive landscape, analyst perspectives, and emerging trends, especially for our target ICPs (marketing ops leaders, creative and campaign managers, CMOs).
• Work in collaboration with the marketing team to refine and document buyer personas, including pain points, buying triggers, and success metrics.
• Translate market and customer insights into inputs for Product messaging, positioning, and roadmap priorities.

Positioning, Messaging & Value Proposition

• Translate product features into tangible use cases, differentiated value, and customer outcomes.
• Build industry narratives that align Claravine’s capabilities with broader themes like data-driven marketing, governance, and AI-readiness.
• Partner with Product Management and leadership to influence roadmap priorities and pricing decisions based on customer willingness to pay.

Go-to-Market (GTM) Strategy & Launch Execution

• Own GTM strategy and execution for product launches and feature releases.
• Drive launch readiness across Sales, Customer Success, Marketing, and Partners with coordinated plans.
• Create launch communications and collateral (pitch decks, datasheets, videos, blog posts, FAQs).
• Develop and attain a high Launch Readiness Score.

Sales & Customer Enablement

• Develop sales tools such as competitive battle cards, demo scripts, ROI calculators, and objection-handling guides.
• Train and enable Sales and Customer Success teams to position Claravine effectively and win in competitive situations.

Success Metrics & Impact

• Increase win rates and deal velocity through effective positioning and enablement.
• Drive content engagement including blog views, webinar attendance, video watch rates, and click-through rates on PMM-produced assets.
• Drive post-launch adoption, active users, and feature utilization post-launch.
• Influence pipeline and revenue through impactful launches and GTM programs.
• Improve analyst recognition and market perception of Claravine in the martech ecosystem.

Qualifications

• 5–8 years of experience in product marketing for B2B SaaS, preferably in martech/adtech, data management, or related industries.
• Proven ability to craft differentiated messaging and positioning in competitive markets.
• Experience leading GTM strategy and execution for product launches.
• Demonstrated ability to measure and report on product marketing impact, including launch adoption, pipeline influence, and sales enablement effectiveness.
• Strong experience leading product launches, from planning through execution.
• Ability to analyze market and customer insights and translate them into strategy and storytelling.
• Exceptional communication and storytelling skills; able to translate technical concepts into clear, compelling business value.
• Comfortable working cross-functionally with Product, Sales, Customer, Partnerships, and Marketing to drive alignment and results.
• Strong project management skills; able to juggle multiple launches, campaigns, and enablement initiatives simultaneously.
• A passion for customers and the ability to put yourself in the shoes of different buyer personas.
  
  

What We Offer

Compensation

Annual base salary is anticipated to be between $140,000.00 and $160,000.00 per year. Eligible employees may also receive incentive, commission, equity, and/or annual bonus pay based on individual and company performance. Compensation may vary based on factors such as, but not limited to, individual skills, experience, training, education/certifications, geographic location, internal equity, and local market conditions and demands.

Benefits & Perks

• Comprehensive medical, dental, and vision coverage
  • Claravine pays 80% of the premium cost across all enrollment tiers (individual, family, etc.)
  • Access to additional services including Kindbody (gynecology & family building care), TalkSpace (online mental health therapy), Teladoc, and One Medical.
• 401k with company match up to 3.5%
• Flexible Time Off (With Manager Approval)
• 9 paid company holidays in the US, plus the week between 12/24-1/1
• Generous parental leave paid at 100%
  • 8 weeks gender-neutral parental leave
  • + 8 weeks for employees delivering a child (16 weeks total)
• Monthly technology stipend to support remote work costs (e.g., internet)
• One-time New Employee Stipend to set up your remote workspace

Equal Opportunity Statement

Claravine, Inc is committed to the principles of equal employment. It is our intent to build and maintain a work environment that is free of harassment, discrimination, or retaliation based on an individual’s race, color, religion, religious creed, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information, marital status, sex, gender, sexual orientation, veteran and/or military status, protected medical leaves, domestic violence victim status, political affiliation, or any other status protected by federal, state, or local laws.

We Encourage You to Apply

We know that some candidates, especially those from historically underrepresented groups, may hesitate to apply unless they feel they meet 100% of the requirements. If you’re excited about this role and believe you could be a great fit, we encourage you to apply. Your unique experiences and perspective could be exactly what we need.