Customer Advocacy Manager
AlertMedia
At AlertMedia, everything we do supports our mission: To save lives and minimize loss by identifying active threats globally and facilitating timely communications when an emergency threatens personal safety and business continuity. Our values which reflect our view on what’s important and what’s right include:
- We’re humans not robots
- Customers always come first
- We work better together
- Simplicity is our strength
- Our reputation is priceless
- Hard work pays off
As one of the fastest growing software companies in the United States, we’re focused on finding the best talent and building the best team to continue accelerating our rapid growth to keep up with our demand!
AlertMedia is looking for a dynamic Customer Advocacy Manager to lead the strategy and execution of our customer advocacy program. This role will own the vision for how customer voices power our brand narrative, strengthen customer relationships, and accelerate revenue growth. You’ll manage a best-in-class advocacy engine—identifying, cultivating, and amplifying customers who champion AlertMedia’s mission through spotlights, peer references, thought leadership opportunities, and more. This role reports to the Senior Director, Segment Marketing & Events and is based in Austin, TX.
Who you are:
You’re a relationship-driven marketer who thrives at the intersection of strategy and execution. You excel at building deep, trust-based partnerships with customers and internal teams alike—turning shared success stories into strategic business assets. You bring structure and process to fast-moving environments, balancing creativity with operational discipline. As a seasoned advocate for customers, you know how to influence cross-functional stakeholders, prioritize competing needs, and deliver programs that scale impact across Marketing, Sales, and Customer Success.
What you get to do every day:
- Own and evolve the global customer advocacy strategy, defining goals, success metrics, and scalable processes that amplify customer voices across the buyer journey.
- Identify and activate the right advocates to support the sales cycle—matching customer champions to reference calls and webinars that accelerate deal velocity and reinforce credibility with prospects.
- Oversee the health and growth of the customer advocate database, ensuring segmentation by industry, use case, and persona to support sales and marketing motions.
- Define strategy and drive execution for key advocacy programs, including references, nurture streams, AlertMedia’s Customer Advisory Board, 3rd party review sites, customer spotlights, and reference webinars.
- Collaborate with cross-functional partners (Marketing, CS, and Sales) to drive customer storytelling and advocacy alignment across all go-to-market initiatives.
- Build and nurture relationships with top-tier customers to develop advocates for speaking engagements, peer references, reviews, customer spotlights, awards, and more.
- Design and implement scalable systems for customer story intake, selection, and activation—including automation of reference workflows within Salesforce and advocacy tools.
- Partner with leadership to shape and expand customer advisory programs, including advisory board design, content strategy, and long-term engagement planning.
What you bring to the role:
- 3+ years of customer marketing/customer advocacy experience; preferably for a B2B SaaS company.
- Proven success building and scaling advocacy programs that deliver measurable business impact (e.g., influenced pipeline, content output, brand visibility).
- Strategic thinker with operational rigor—able to connect advocacy initiatives to company goals and lead with data-driven insights.
- Experience influencing executive stakeholders and collaborating cross-functionally with Sales, CS, and Marketing leaders.
- Deep understanding of advocacy and reference management programs and how to operationalize them across teams.
- Strong program management and leadership skills, able to manage multiple complex initiatives simultaneously with autonomy.
- Thrives in a fast-paced, high-growth environment where innovation and initiative are expected.
Why you’ll love working at AlertMedia:
- Competitive base salary + Company-wide bonus program
- Generous and flexible time off and parental leave policies
- Health benefits - Medical, Dental, Vision and Life Insurance are 100% paid for employees!
- 401K with generous company match
- Amazing rewards and incentives – we love celebrating each other!
- Commitment to community service with opportunities to give back
- A Best Places to Work company 10 years in a row and numerous other awards
- Access to new downtown office with 360 views of Austin, high-tech building gym and nearby running trails
- Ongoing career development opportunities through our Learning & Development team
About AlertMedia:
AlertMedia helps organizations protect their people and businesses through all phases of an emergency. Our award-winning threat intelligence, emergency communication, and travel risk management solutions help companies of all sizes identify, respond to, and recover from critical events faster and more confidently. AlertMedia supports essential communication for thousands of leading businesses—including JetBlue, Coca-Cola Bottling, and Walmart—in more than 150 countries.
We are an equal opportunity employer focused on creating a collaborative and exciting place for all to work. Ensuring a diverse, inclusive, and equitable workplace for all people is key to our success and core to our values. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
This is an amazing opportunity to be part of our wave of momentum and take our company, and your career, to the next growth stage. We'd love to get to know you better and share how we serve our amazing customers. For more information, please visit www.alertmedia.com
Come join us in our mission to save lives and minimize loss through effective communication.
AlertMedia does not currently sponsor applicants for work visas.
By applying for the role, you agree that Alert Media will use your Personal Information in connection with the recruitment process and in accordance with our Privacy Policy – https://www.alertmedia.com/legal/privacy-policy/